is officially online since yesterday, the new Diversity Marketing Blog . We want to create a platform for information and discussion mation on this subject. According to the six dimensions, which are also in diversity management deals with (ethnic origin, religion, sex, sexual orientation, special needs / disabilities and age), is it in diversity marketing about these target groups according to their life situation, values, expectations, beliefs and to achieve their lifestyle and to ensure appropriate use of communication channels. In the blog, we collect data and facts, case studies, but also opinions. I am deeply convinced that Diversity at marketing not a minority issue is, but that will come from this area, numerous innovative impulses for traditional mainstream marketing. One thing has always been clear: diversity promotes creativity.
