The ÖGB studied via competition a good idea for a 30 second commercial, "tags are sufficient" is meant in the tender documents. On the part of the CCA the reaction was immediate in the form of an open letter . A bad joke is this matter, CCA President Eduard Böhler. Quite rightly notes Böhler that "Corporate Communication is an important and strategic to be created task that belongs in the hands of professionals." The Austrian Trade Union defended itself by pointing on it, is that "responsible course of the implementation professionals.
Apart from the fact that you do not know which professionals who Profession (film producers, ? Are cinematographers, advertising consultant) here, "charged with the implementation" and the area in which their tasks are - the Trade Union Federation makes this competition even in its own interest in an error. It can be a variety (?) Of people working on ideas, which from the outset it is clear that all have to be done in a / n the work for free. The author or "happy" winner / should be in with a price of 1000, - € are being fobbed off.
advertising but works differently. With an isolated idea out of nowhere - the announcement of the competition is miles away from a decent advertising briefing - is not won nothing. A good idea but in a good concept embedded and professionally implemented a company or organization brings to the front. But then that is also much more valuable than the Austrian Trade Union Federation, donated by 1000, - €.
need for good communication but a completely different approach than that chosen by the Austrian Trade Union Federation. Instead of hoping for cheap fluke (and any other order to disappoint anyway), it is better to think about what you really want to communicate to whom for what purpose - and then look for a suitable partner in a professional way to implementation. The Professional Association Advertising and Marketing Communications can ÖGB happy to provide advice.
course, it is a legitimate and often standard practice as part of a campaign or long term planned communication activities carried out competition and creativity. The "Unused Look" of creative amateurs (in the best sense) can be refreshing and will in times of Web 2.0 may well be challenged by anyone seriously deny. But you should not - as the Austrian Trade Union Federation to happen in the tender - this a finished work ("storyboard, script") for a ridiculous price in relation to this, launch and also predict that the winning work will also be filmed. The requirement under the terms and conditions blanket assignment (not that the purpose defined) of all Rights is a violation of good manners and copyright also not sustainable and fair trading legal problem. Just an interest group such as the OGB should here more juridical sensitivity set to light.
On behalf of the association can certainly be discouraged from participating in this competition only. Anyone who still wants to send his ideas to the OGB should exclude at least the package right assignment and definitely rule out the relevant passage.
The allegation of "bungling" may perhaps be a little too broad. But what of the Austrian Trade Union Federation with the competition in the lead shield is nothing but cheap plagiarism.
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