For days my mailbox is almost over by Austrian media releases and statements on politics in general and the ORF. Reason, the ORF of inquiry, the last week in Parliament is passed over the stage. A whole day focused on the Parliament - at least some members - with the theme of the future public service Broadcasting in Austria. The fact that this inquiry ever was, is worth in itself a positive step forward in media policy in Austria for decades, but limited to the protection of zones of influence and the counting of broadcasting seconds per party in the ORF. After all, this time - was based on positive - were people like the club chairmen Josef Cap and Karl Heinz head, but also a number of other delegates (Amon, Vilimsky, Zinggl, Schennach Jarman) hours are interested in the audience and heard at length at what media professionals had to say (whether public or private, TV or print), scientists, associations and other experts on the subject.
With a few Days apart I can do it still got to write a few lines of this:
What stood at the beginning: the Parliament had little interest in the opinions of women. A single officer, Jane Vizard from the European umbrella association of public broadcasters EBU allowed to take the floor (by the way: it was the only one - untranslated - not spoke in German) and also in the audience (by invitation only could, following sign the papers to word) women were clearly in the minority. Public service broadcasting in Austria - an exclusively male thing? There will hopefully be an opportunity to reduce this deficit, at least before a new ORF-law is adopted.
welfare inquiries necessarily have this style in itself that there is no room for genuine debate. The day went by all their positions, which were almost entirely previously known, once again repeated. In this environment, I tried in my statement, to anchor at least three principles that (I was the only invited representatives of the advertising industry, after all, contributes a third of the ORF-budget) are essential from the perspective of the industry:
1) The advertising market needs a strong (and strong-range) leading medium, in this role, the ORF (at least from today's perspective) replaced by private not. Models of a completely ad-free State Radio as planned in France or Spain, not to pass on to Austria and its small market and would seriously harm the economy. Also an order to send only such contents for commercial TV (economically) would not be attractive enough, from the perspective of the advertising industry for the ORF is not a feasible solution. This desire of VÖZ President and Styria Boss Horst Pirker hopefully be issued a denial.
2) severe restrictions on the advertising opportunities in the ORF would also - many fear agencies - to the migration of advertising creation from Austria cause, which in turn - take the creative economy as sensitive - in view of the networking industry would. It would be hard - top people in the country to keep - so many people said to me.
3) My third concern was unfortunately not included in the summary of the parliamentary correspondent - and that I regard as a sign that it is more necessary, again on it to get back, I urged all parties to it - please, please - to the media structures of the 21 to orient century and usage, which have changed dramatically in the last few years (and will continue to change) when a new law ORF public television (not only just!) govern again. It is important to understand the ORF as a source of information that speak to audiences about different channels place. The cross-media opportunities must be him (and advertising) do not. The rules for fair competition with the private (my commitment to this effect was also reduced in the short version, unfortunately) had to be defined so that they fit into this new media world.
The Austria of course totally beats differently when it comes to Medienpolitk, shows the current release of the Salzburg provincial governor's deputy Wilfried Haslauer. He wishes that "Salzburg's natural landscapes are delivered around the clock in the living room of the world" and must therefore asked today: "Panorama has to be weather protected by law" . From
Internet has heard Mr Haslam probably nothing. And actually you should be as easy to ignore a statement or just laugh about it. The drama, however, that this somewhat oblique approach in respect of the specific desired program content, but not from the general access since only marginally different from what I heard from some supposedly more qualified side in Parliament.
more regional opportunities I've also wished for the Austrian advertising industry. But when I read what is being called anything, but I'll skeptical. to force in a country where political leaders ski lift cameras by law on the air, would probably have been better to demand a mandatory quota for EU information.
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