excitement of the day is the current government campaign , especially of SP-ministers now ensures displeasure with the ÖVP. Just called me the ZiB 2, will have an interview with me.
Such anger could be avoided. I have often called for as a professional association chairman objectification the award of government budgets. Will is - but there do not - for obvious reasons. Neither the SPÖ nor the ÖVP.
But that is urgently needed, because once again confounded the government self-praise with what should be public information really afford: information on to the public (and democracy) important interests. Under these circumstances: bad lost tax money.
It would need more information from the public Hand. Given that both the content must be on (key word: information instead of self-praise) and in terms of media strategy (keyword: favoritism by individual media and communication-planning perspective incomprehensible "distribution plans") beyond the reach of party strategists and the public interest to be subordinated.
are issues or information gaps are many, is on EU Austria - the quiet one can say - quite underexposed. Also about social issues such as integration, education and equality, of course, economic issues (consumer protection, taxation, labor) to issues of lifestyle (healthy diet, exercise) there is a number of subject areas where the state would be obliged to carry out more than sporadic campaigns alibi. Required
are therefore:
- a consistent reporting requirements for all advertising and PR € from public budgets,
- a parliamentary control of expenditure,
- a compulsory accompanying advice - party unbound - advertising experts (preferably already in the definition of the communication tasks and goals) and thus
- a transparent tendering and procurement of communications budgets.
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