As an addendum from the last post now referred to therein Action Points on market research by the President of VMÖ, Emanuel Maxie, a candidate this time for the Green Economy:
10 Action Points for the advertising and marketing communications - WKO - Section Vienna
of Emanuel Maxl
Vienna, 02.15.2010
My Action Points come from the area I know best, market and opinion research.
first No misuse of referendums for partisan political purposes. Current event case consultation in Vienna with highly suggestive questions.
See also: http://www.otsblog.at/allgemein/volksbefragung/
second No Miss Brach of market research for marketing purposes.
telephone and online marketing campaigns under the guise of opinion polls to take. Solution: A commission - similar to the Advertising Council-ordered ethical / moral practices that violate the professional ethics of the industry. This market research commission is composed of the scientific and business representatives.
http://www.ots-blog.at/online/marktforschung-missbraucht/
third Ensuring the quality of market and opinion research services
violations of ethics to the industry by means of self- This market research Commission will be punished.
4th Certification of institutions and foster panel suppliers. Certification to ISO standards
current is a quality control measure (ISO 20252 "Market research and public opinion" and ISO 26362 "Access panel providers").
http://www.ots-blog.at/allgemein/deutschsprachige-mafoverbande-setzen-gemeinsame-qualitatsstandards/
5th Transparent procurement policies of public contracts, even at low value contracts. Some tender criteria are designed to be so, that it is clear from the outset a provider is preferred.
6th No additional costs for their institutions by additional Wage costs for interviewers or professional employees. Differentiated view regarding social insurance maintained by interviewers.
7th Mandatory publication of quality indicators for public opinion research studies in media. To the quality of a public opinion research - particularly before elections - to assess, to the most important information such as sample size, type of interview, the interview and variation are mandatory published together with the results.
http://www.ots-blog.at/politik/ein-weiterer-wahlsieger-die-meinungsforschung/
8th If policy analysts appear in the media, should be published in advance mandatory will know which party that person performs current consultant jobs. Current event case: Peter Filzmaier.
http://www.kleinezeitung.at/nachrichten/politik/oesterreich/2282674/orf-stellt-filzmaierglaubwuerdigkeitsprobe.story
9th No sales tax exemption for marketing / market research provider in ecclesiastical corporations. Occasion case: Dialogue Center Diocese of Graz-Seckau advertises its performance without offering included (as a member of the diocese), making it clear to distort competition.
http://www.dialogcenter.at/index.php?/Leistungen/leistungen.html
10th Establishment of a dedicated academic training for market and opinion research.
There is in Austria for setting the course for market and opinion research at the Institute of Journalism and Communication Sciences, University of Vienna especially for our industry, no university education more. Especially in these times of structural change, including through new electronic media, this represents a clear competitive disadvantage for our country.
0 comments:
Post a Comment